Case Study

KUTV, the CBS affiliate serving the greater Salt Lake City, Utah Metro area implemented a classifieds solution from LocalBased and has received significant growth in traffic and advertising revenue.

With a database of tens of thousands of listings, with new listings added everyday, they have become a considerable force for classified listings and online advertising in the Salt lake City market.

Visit our Where It's Working page for more information.

Internet Advertising Poised to Surpass Radio, Television, and Newspaper Advertising

According to a recent article in Forbes, "U.S. Internet advertising spending is poised to overtake radio advertising for the first time".

eMarketer senior analyst Ben Macklin has also stated that "Over the next several years, radio station Web sites and online audio advertising will be the principal drivers for radio advertising growth".

The image to the right shows the significant growth of online advertising over the last 10 years, now surpassing $4 Billion.

Internet display advertising is projected to lead the market with a significant 16.0 percent growth in 2007, with Radio, Newspaper, and Television advertising all projected to decline.

Online advertising spending jumped 265% during the 1st Quarter of 2007 alone
By the end of 2008, a projected 8.1% of all advertising dollars will be spent online, compared to 6.2% for radio.

How Do I Get My Share of Internet Ad Revenue?